Project Summary

As a representative of The Social Element Agency, I led real-time content creation for our owned social channels during Social Media Week 2024 in New York City. This high-profile industry event brought together top social media professionals, thought leaders, and brand innovators for a multi-day conference centered on the future of digital communication.

In this project, I produced and executed live event coverage on The Social Element’s Instagram Story, delivering timely and engaging content that captured the energy of the event. From keynote moments to behind-the-scenes insights, my coverage provided followers with an immersive experience and drove increased visibility and engagement for our agency’s brand.

In addition to live content, I conceptualized, filmed, and edited a six-part short-form video series where I interviewed social media experts and attendees on key trends, insights, and predictions shaping the industry. These videos were optimized for vertical platforms and designed to resonate with social-first audiences.

My work at Social Media Week not only amplified The Social Element’s presence at a marquee industry event but also demonstrated our strategic and creative capabilities to clients, partners, and peers in real time.