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    <loc>https://pfeiffermedia.com/portfolio/community-management-diageo</loc>
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    <lastmod>2024-09-05</lastmod>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>We asked Crown Royal consumers how they use their bags — and they didn't disappoint! My response praises the creativity of the consumer in the brand's TOV.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662ae442f563d37f861340d0/c20427e8-7dbb-428e-a3e6-36c20999945f/Seagram%27s+-+Comment.png</image:loc>
      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>Seagram's 7's goal is to make their classic cocktail not just a thing of the past or for a special occasion, but a go-to drink for anyone. My response does that while playing on the commenter's Xmas suggestion.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>Lone River Ranch Water fans send the brand photos all the time! Of course, I have to hype up our fans.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>This was a proactive comment of a woman barrel racing... It performed very well and I got a shoutout from my team's Senior Social Media Specialist!</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>Lone River Ranch Water fans (human and non-human) send the brand photos all the time! I couldn't resist a little pun.</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>This was a tagged story mention on Captain Morgan. The brand likes to have fun with consumers.</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>I joined in on a conversation a pair of consumers were having on this Baileys post!</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>Lone River Ranch Water asked their fans for merchandise ideas. Can you tell I love puns?</image:caption>
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    <image:image>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>A user tagged Mr Black Coffee Liqueur in their own cocktail creation.</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>This proactive Lone River comment throws it back to old Disney Channel with this Cheetah Girls reference.</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>Lone River Ranch Water story mention. I embodied southern charm of the the TOV in this response.</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>Captain Morgan likes to have fun with their consumers. This one was particularly funny!</image:caption>
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      <image:title>Portfolio - Community Management - Diageo</image:title>
      <image:caption>As an MCU fan, I couldn't resist the Thanos-esque response to this Crown Royal comment about their signature bags.</image:caption>
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    <lastmod>2025-12-11</lastmod>
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    <loc>https://pfeiffermedia.com/portfolio/third-spaces</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
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    <loc>https://pfeiffermedia.com/portfolio/adorablecryptids</loc>
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    <lastmod>2024-08-29</lastmod>
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      <image:title>Portfolio - Content Creation - Adorable Cryptids</image:title>
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      <image:title>Portfolio - Content Creation - Adorable Cryptids</image:title>
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      <image:title>Portfolio - Content Creation - Adorable Cryptids</image:title>
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      <image:title>Portfolio - Content Creation - Adorable Cryptids</image:title>
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    <loc>https://pfeiffermedia.com/portfolio/arazzberrhiaesthetics</loc>
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    <lastmod>2024-08-29</lastmod>
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      <image:title>Portfolio - Strategy - Razzberrhi Aesthetics</image:title>
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    <lastmod>2025-07-18</lastmod>
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      <image:title>Portfolio - Boardwalk Times</image:title>
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      <image:title>Portfolio - Boardwalk Times</image:title>
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